Marketing and Business Development internship in a Sydney based Hotel | Australia

Mission proposée

KEY DUTIES AND RESPONSIBILITIES

-Developing branding through social media, e-newsletters and webpage design.
-Responsible for the write-up of media kit, press release, editorial, e-newsletters
-Production & design of seasonal promotional materials.
-Manage social media e.g. Facebook, Twitter, Trip Advisor.
-Initiate and manage hotel advertising, branding and public relations through various means as directed.
-Provides feedback on changing market conditions, including competitive trends, as a result of direct sales solicitation, telephone and direct mail
-Monitor and manage conversion on the Online Tour Operator (OTO; – Trip Advisor, Wotif. Booking.com etc.)
-Plan and develop a website conversion monitoring program to measure and manage conversion activities via Sabre search engine tool.
-Updating The Sydney Boulevard website and OTO website listing to ensure all contexts are accurate and effective.
-Research relevant marketing strategies in accordance with Director of Sales & Marketing
-Implement promotional events and strategies that will generate revenue and branding awareness in the marketplace.
-Administering and maintaining databases of prospects and guests. CRM.
-Ensure that communications spending remains within Advertising & Promotion budget.
-Assist plan and manage assigned food & beverage marketing and promotion plan.
-Create effective Leisure Packages to increase B2C marketing. Smart leverage on PR tools.
-Initiate marketing action plan & strategies to create corporate image for The Sydney Boulevard Sydney Hotel.